Social Media Integration
Marketing and Communications work is never finished! That’s because every message must be backed up with integrated messaging on other channels.
Built into every project I do is a timeline for creating connections to our web presence, social media outlets, and other modes of advertising. When an issue of the newsletter is mailed out, every bit of the content is re-purposed and periodically released on the blog. When a new blog entry is loaded, an announcement is posted on the Facebook page. When IPE sponsored an event at the Bloomington Public Library, I wrote an article for our newsletter, prepped it for the blog and a Facebook share, and called our contact at the radio station to see if we could incorporate the event into our spots for that month. In this way, we are making it possible for audiences to get to know us by engaging with our content in multiple places.